INTEGRATING NEW FEATURES TO AN EXISTING APP
Project Overview
ClassPass is a mobile fitness membership app that allows its users to book fitness classes from a wide variety of gyms, and studios. ClassPass wanted to increase bookings by its members to build a stronger community. They were exploring ways their users could motivate friends and family to take classes together to increase social engagement in the app.
SURVEY SCREENER AND INTERVIEWS
We created a survey screener to find as many current ClassPass members as we could as well as others who use different means of booking fitness classes. We interviewed 5 people in hopes that they might also agree to do usability tests later on. We had written up an interview script and asked each person the same questions. Here are a few key questions :
Walk me through the process of booking a class on an app
Who do you tend to go to fitness classes with?
Describe to me the most recent time you took a fitness class with a friend.
How did you communicate about the class?
Has there ever been a time when you wanted to take a class with someone but couldn’t?
How did you try to find people to take the class with you?
AFFINITY MAP- SYNTHESIZING DATA
We created an affinity map which helped us to gather common behavior, goals, needs, and pain points amongst all of the users we spoke to.
INSIGHTS
Some users enjoyed working out with friends.
Some were insecure about their workout abilities and didn’t like working out around a lot people.
They found it difficult to figure out their friends’ schedules and book classes based around their availability through the app.
Some users wanted to meet new people through these classes, but didn’t know how to go about it.
Inability to connect with people through the ClassPass app.
Inability to invite or sign up for classes with friends using the app instead of an outside means of communication.
PERSONAS
OUR PROBLEM STATEMENT
ClassPass users enjoy signing up for fitness classes together but lack the ability to communicate through the app, see other peoples schedules and meet new people.
How might we provide a sense of community and increase class bookings by improving social interactions within the app?
FEATURE PRIORITIZATION & DESIGN STUDIO
DESIGN STUDIO FINDINGS
“Looking for a buddy” icon to alert users of friends who are looking for a workout partner
Profile icons of friends who are attending a class on the class list page
A redesign of the Home page to include a social feed
Ability to create and join groups
FEATURE PRIORITIZATION
Minimum Viable Product Features:
Easy access to news feed, updates and notifications
Viewing what classes your friends are taking and if they are looking for a workout buddy
Meet new ClassPass members by joining groups
Invite friends to join you to a class
Ability to add new friends
MID-FIDELITY WIREFRAMES
USABILITY TEST
OUR FINDINGS
It took the users a few tires to add a friend from barre class.
Users did not see the “ Add Friends” button clearly.
Users navigated the 2nd task easily as “joining a group” follows the same logic as “finding a friend."
All users looked to the feed for “finding a class with a working buddy.”
HI- FIDELITY ITERATIONS
TESTING HI-FI
Users scrolled past the “Add friend” button at first, but found it after exploring
Users scrolled past the “Join groups” button at first, but found it because it mimicked the “Add your friend” task.
Users found the Feed page too busy
All users were able to join a class with a friend “Looking for a buddy” through one of the two paths we placed. This task was failed in the previous iteration, proving that the changes made were effective.”
ITERATIONS
Changed “Requests” section on feed page to “Invites” for clearer categorization
Added boxes on the “Feed” page to better organize different feed sections
Noted on class pages when a friend was “Looking for a Buddy” to more clearly alert users
Edited the “Add Friends” and “Join Groups” buttons because the previous ones were too hard to see for many users
