Opportunity: Medofi is a mobile app designed to streamline communication within hospital networks by organizing messages, to-dos, and files. Although 500 licenses were purchased at Jefferson Hospital in New Jersey, only about 45 were actively used. This presented an opportunity to understand why the app was underutilized and identify ways to make it more valuable for hospital staff.

Goal: My team and I needed to find out why users were not using this application then redesign it to make it essential to the users.

COMPETITIVE MATRIX

We analyzed Medofi and key competitors by two factors:

• Target audience: general public vs. hospital-specific

• Core function: communication-only vs. communication + productivity tools

insights

• Medofi supports productivity + communication and is HIPAA-compliant.

• Competitors that offer similar features aren't hospital-specific and lack HIPAA compliance.

• Hospital-focused apps are typically communication-only and don’t include productivity tools.

INTERVIEWS

To understand Medofi’s real-world usage and broader hospital needs, we conducted:

• 3 interviews with current Medofi users at Jefferson Hospital

• 3 interviews with potential users from hospitals across New York
  Participants represented multiple departments, giving us a cross-hospital perspective on communication, workflow, and daily pain points.

insights

• Helps staff feel connected even when working apart.

• Messaging feels redundant because it repeats what email already does.

• HIPAA-secure messaging and file sharing are essential.

• Other tools aren’t user-centered and feel unintuitive.

• Medical tech is often outdated and frustrating to use.

AFFINITY MAP

We synthesized our interview data using affinity mapping to uncover shared needs and recurring themes. These patterns guided the priorities for the Medofi redesign.

INSIGHTS

• Staff want to spend more time with patients, not navigating software.

• Patient information needs to be available immediately.

• Hospitals need a reliable mass-communication system.

• Teams are physically spread out but must coordinate care across departments.

• HIPAA-secure messaging is essential.

• Staff want tools that are intuitive, accessible, and modern.

• Employees need instant access to hospital-wide alerts.

We conducted four usability tests with medical professionals at NewYork-Presbyterian Hospital. Tasks were based on Medofi’s current features and the goals of our user personas, Patrice and Milton.

OUR FINDINGS

• Users like color-coded message triage, but find the colors overwhelming.

• A hospital directory is noticeably missing.

• Users want private messaging.

• Users want to delete their own comments.

• The weather survey feels out of place on the homepage.

• Users appreciate how customizable Medofi is.

FEATURE PRIORITIZATION & MOSCOW MATRIX

Overloading the app would create confusion and frustration, making it unusable. We prioritized features from our competitive and comparative analysis using a Must Have / Should Have / Could Have / Won’t Have framework. The features selected for the redesigned Medofi app are essential for users, HIPAA-compliant, and aligned with industry standards.

TASK FLOW

CURRENT MEDOFI APP VS PROPOSED REDESIGN

• Proposed redesign requires less scrolling

• User can find messages quickly and easily, resulting in less frustration

• Reducing steps to view message details from 4 steps to 2 leads to a faster user work flow.

• Clearer path to messages lets the user quickly acquire the important information they need and get back to work, which letting administration know their message has been read.

• Simpler, quicker and direct paths to accomplishing tasks results in more efficient communication with less aggravation.

USER FLOW

PROPOSED REDeSIGN

• User Needs:

  • One-to-one messaging

  • Easy, HIPAA-compliant file sharing

  •  File Sharing Paths:

  • Chat: attach file directly (younger staff prefer this)

  • Patient Files: find file first, then send (older staff prefer this)

  • Directory: find recipient first

  •  Design Highlights:

  • Patient-first filing system: select patient → file → recipient

  • Sender always sees: patient, file, recipient

  • Secure & HIPAA-compliant: files stay in Medofi and hospital database

Usability Testing

We tested our hi-fidelity prototype at three NYC hospitals with staff from multiple departments. Participants completed the same three tasks from the original app, plus tasks for our new features.

Results:

• Task completion times decreased significantly

• Users were able to complete tasks directly and with ease

USER JOURNEY MAP

We mapped how Medofi fits into users’ daily workflow to identify opportunities for efficiency and collaboration.

INSIGHTS

Dr. Fogel’s mood improves as he continues to utilize MeDoFi during his shift because it enables him to spend more face-time with his patients and less time at a desk or doing administrative tasks.

INVISION PROTOYPE

NEXT STEPS

• Moving forward, we would love to add on more features that users told us were important to them, such as group messaging/chat.

• We would also like to redesign the desktop administration dashboard to be more intuitive and be correctly used my the Administrators.

• Finally, we look forward to handing off our designs to the developers.

  IN CONCLUSION

  We know and trust that the new Medofi App will prove to be an essential tool for all hospital employees.

  Our research and redesign will undoubtedly increase our client’s sales and make communication within hospitals more efficient and increase employee productivity.